Milton Glaser, in a presentation to the AIGA NY chapter:
While I was in the doctor’s office I noticed a document on his wall called ‘What A Surgeon Ought to Be’ written in the 14th century. I’ve changed a word or two but it seems like good advice for our profession.
What the Designer Ought…
In both writing and sleeping, we learn to be physically still at the same time we are encouraging our minds to unlock from the humdrum rational thinking of our daytime lives.